Safer, cleaner and greener. A groundbreaking technology needed a name and identity to match.

When we first heard the story we knew this was something more than an alternative, it was a movement. The project began with our naming exercise, evaluating everything that made this endeavour so significant. The name needed to be short, familiar but distinct. Lehr was the result of a month looking at letter combinations, pronunciations and consumer feedback. Everything just fell into place after that.

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